A team within Google designated with the huge task of studying the 1 BILLION hours of videos that are viewed onto YouTube EVERY SINGLE DAY. Their mission? To work out exactly what makes us press, or not press, the SKIP button.
At the same time in 2021 the streamers (Netflix, Amazon, Disney) released more than 1800 original series – that’s a staggering 90% increase since 2017.So what on earth, you may ask, does all of this mean about the future of story?Today, once again, to help me answer that question is Global Director of Creative Works at Google, the brilliant Ben Jones.For those of you that don’t know Ben, you are in for a feast. Today’s Guest Ben Jones is Creative Director at Google and Head of Unskippable Labs. What’s the future of storytelling?Before you try to answer this question, consider these facts.Al software can now generate video content on demand – in one year's time you will be able to generate an entire movie based on a few simple lines of text.Short story platforms (Tik Tok, Snapchat, Instagram) have now hit staggering views of 30 billion views a day.
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